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Podcast: CXOTalk
Episode: Digital Transformation and Servitization at Rolls-Royce
Description: Servitization is an essential part of digital transformation for jet engine manufacturer Rolls-Royce. The company’s servitization journey has improved customer experience and satisfaction while enabling a business model based on data, analytics, and a digital platform.To learn more about the Rolls-Royce service strategy, we spoke with Russell Masters, Vice President of Digital Services. Among the important topics that he covers are the evolution of field service in aviation, safety and security, and the Rolls-Royce transformation program called Blue Data Thread,In this conversation, we discuss:-- About Rolls-Royce: digital transformation and jet engines