Want to create an interactive transcript for this episode?
Podcast: CXOTalk
Episode: Brand Building and Customer Experience with Former CEO of Dunkin' Donuts
Description: According to Robert Rosenberg, former CEO of Dunkin’ Donuts, brand building strategy and creating brand loyalty relies on great customer experience and listening carefully to the market and target audience:“I don't think you can create a brand without creating a great customer experience. The brand represents something to the customer that reflects what they want, their experience, and connection with the brand.”Read the full transcript: https://www.cxotalk.com/episode/customer-loyalty-brand-development-dunkin-donuts-ceoIn this conversation, you will hear about these topics:-- Customer experience and brand awareness-- Measurement and metric...