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Podcast: WHERE BRAINS MEET BEAUTY
Episode: Episode 127, Sue Nabi, Orveda Skincare, Founder and CEO - Look Beyond the Numbers of Instagram Likes and Always Listen | WHERE BRAINS MEET BEAUTY®
Description: When Sue Nabi left her position as worldwide president of L’Oreal and Lancôme to start her Orveda Skincare line, one key question kept popping into her head, a question she had never really thought about in the C suite of one of the world’s largest beauty companies: do millions of Instagram likes actually translate into sales? As she grows Orveda, she’s looking for the answer. She knows one thing: people in business are becoming number obsessed. She looks for meaning in those numbers…how many products have been sold…how many products are people buying again…and...