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Podcast: Keep Optimising
Episode: Customer Retention: Mistakes to Avoid with Thomas Lalas
Description: Thomas is a specialist in retention marketing for BIG brands area – those doing over 8 figures in annual sales. With a specialism in the CPG, health and wellness, and subscription-first sectors.  In this episode, we discuss: Why the first 14 days after a sale can make or break retention The secret to turning buyers into loyal, raving fans How subscriptions do more than just drive repeat sales A genius way to boost social proof using excited customers  Dive in: [05:23] Key to retention: product frequency. [09:21] Subscription vs. non-subscription loyalty. [11:48...