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Podcast: DealQuest Podcast with Corey Kupfer
Episode: Episode 65: Non-Traditional Tactics for Deal-Driven Growth, with Andrew MacKinnon
Description: Andrew MacKinnon set about developing non-traditional tactics to create participation between brands and their audiences. 18 years on, his agency delivers campaigns for the country's biggest brands: Telstra, TAC, Nike, NAB, General Mills, Mecca, Myer and CUB.
What You Will Learn:
How guerrilla marketing led to many of Andrew’s early deals
The process of adding his brother as a business partner
How he has leveraged money to create opportunities in a variety of sectors
His start in real-estate, including his island bar in Melbourne
The role failure has played in his growth
Ho...