Want to create an interactive transcript for this episode?
Podcast: Building Better CMOs and Marketing Leaders
Episode: Brian Irving, CMO of Lyft: The Future of Rideshare
Description: Watch this interview on YouTubeFull transcript—"Business and humanity can actually not only live together, but I think that they can thrive together," says Brian Irving, CMO of Lyft. That sort of philosophy has informed his work at companies like Apple, Airbnb, and the agency Rapp, and today at Lyft he's applying it to everything from autonomous vehicles to city bikes.Today on Building Better CMOs, Brian discusses how marketing strategies can align with broader business goals to demonstrate real impact, moving beyond traditional metrics. He and MMA Global CEO Gr...