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Podcast: The Revenue-Driven CMO
Episode: 5 Keys For Marketing Multiple Products to Multiple Personas with Elyssa Steiner, CMO of Cantaloupe
Description: How can a five-step marketing strategy drive B2B growth, improve sales alignment, and leverage market insights? In this episode of The Revenue-Driven CMO, I sit down with Elyssa Steiner, the CMO of Cantaloupe, a leader in self-service commerce technology. Together, we dive into Elyssa’s proven five-step strategy for driving business growth through marketing—designed to fuel product adoption, boost customer success, and ensure long-term impact. Elyssa shares her expert insights on building effective marketing strategies by understanding your audience, researching the total addressable market (TAM), and prioritizing high-value products. She highlights the importance of c...