Want to create an interactive transcript for this episode?
Podcast: NerdBrand Podcast
Episode: EP157: The 5 Senses of Brand: How does your brand look?
Description: Send us Fan MailIn the last episode, we talked about the smell; this one, we’re discussing SIGHT. How does your brand look to people? It’s not always subjective! We discuss the importance of sight in creating emotional connections with consumers. Visual identity is all of the imagery and graphical information that expresses who a brand is and differentiates it from all the others. Introduce examples of brands that have successfully incorporated looks into their branding.Mint Mobile is a specific green, T-Mobille ISN’T.All telecom companie...