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Podcast: NerdBrand Podcast
Episode: EP152: How To Express Benefits vs. Value When Marketing Your Brand
Description: Send us Fan MailOn this episode of the NerdBrand Podcast, we're breaking down the concepts of benefit vs. value from a branding and marketing perspective. They define benefit as something tangible that a person gets out of something, while value is more philosophical and long-term.We also chat about the importance of striking a balance between benefits and value in decision making. Both benefits and value work together, and value is typically more critical to deliver in the long run.CHAPTERS0:00:00Â | Benefit vs. value as concepts0:01:00Â | Immediate be...