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Podcast: NerdBrand Podcast
Episode: E112: Logo Adaptability and end of an era brands
Description: Send us Fan MailLogo adaptability is a new term, but not really. “The Coca-Cola brand remains one of the most valuable brands in the world, valued at 80 billion dollars in 2018.”Logo Adaptability and marksWhat’s recognizable that it’s Coke? Well, it’s not always the logoE.g. Coke, Coca-Cola, The Bears, Santa, what else?Pt 2: Brands that may disappear soon:I heard someone say that a brand can burn white-hot and then goes out.1. What are the ci...