Want to create an interactive transcript for this episode?
Podcast: NerdBrand Podcast
Episode: E96: The difference between a “trend” and a “fad” with guest Dr. Emmanuel Probst
Description: Send us Fan MailDr. Emmanuel Probst counsels brands on how to grow and maintain a sustainable competitive advantage. In his book, Brand Hacks , he explains how to build brands by fulfilling people’s quest for meaning.One of the most telling differences between a trend and a fad tends to be how fast something gains momentum. Fads fade away quickly after burning bright, but a trend often gains prominence and momentum over years and become a part of daily life.For example:1) Logo adaptability is a...