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Podcast: NerdBrand Podcast
Episode: E95: Brand Fandom with Savannah Cherry from Slingshot
Description: Send us Fan MailWhy do we buy branded things? Does Dr. Pepper really need our money from tee-shirts? Or is it really important that we have that cup from Etsy that has some logo on it from a brand only we know?No, and YES.Brand Fandom is more than just a group of loyal customers; they are people who are emotionally and financially invested in a particular brand. As well as they are known to be particularly devoted. Fostering such a relationship with your own customers is advantageous to...