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Podcast: NerdBrand Podcast
Episode: E83: Mastering Authentic Marketing
Description: Send us Fan MailOn this episode of the NerdBrand podcast we talk about avoiding your consumer's BS meter.Authentic marketing actually requires you, the marketer, to be a fan of the services or product you are marketing. Without that connection, marketing efforts can be inauthentic in which the audience could pick up on, and ignore the brand entirely.Branding sets the stage for creating that connection for the marketers because of how the brand looks, sounds, and feels to them. Therefore inspiring creative and effective marketing campaigns.Also, as a...