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Podcast: NerdBrand Podcast
Episode: E71: The Hero's Journey with Guest Matt Jones
Description: Send us Fan MailJoin us as we talk about the philosophy and framework of the hero’s journey, specifically in a branding/marketing context. For your business, who should be the hero and why? A lot of brands mistakenly make their product the hero. The customer should be the hero, in reality. Who is Joseph Campbell and will Jason watch the new Dune movie? ===About Our Guest: Matt JonesFor over 20 years, Matt was a designer, builder, creator, and problem solver at GE Appliances. He’s managed teams to develop new brand engagements & experiences from trade shows to corp...