Want to create an interactive transcript for this episode?
Podcast: NerdBrand Podcast
Episode: E64: Startup "Puffery" with Diana Richardson from Semrush (the Diana Cut)
Description: Send us Fan MailShould you make yourself appear more capable than you actually are? Or should you do it, in order to achieve your goals when you are actually capable? Either way, people love the underdog.  Find Diana on Linkedin: https://www.linkedin.com/in/%F0%9F%8D%B7-diana-richardson-8965a317/ And on Twitter: https://twitter.com/DianaRich013 Check out Semrush: https://bit.ly/nb-semrush ===== ABOUT THE PODCAST The NerdBrand Podcast is the intersection of nerd culture, branding, and marketing. Nerd culture is no longer a reserved sub-culture; it’s mainstream pop culture. Listen as we discuss...