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Podcast: NerdBrand Podcast
Episode: E59: How You Can Tell a Pixar-like Story for Your Brand - with Josh Suiter of The Chamber of St. Matthews
Description: Send us Fan MailGuest - Josh Suiter, Director of Membership and Business Relations at The Chamber of St. MatthewsYour brand needs to engage in strategic storytelling & create organic experiences, as the costs of paid advertising continue to increase. Plus, the typical brochure copy doesn’t work for most brands; people expect more. Storytelling engages your audience at an emotional level to capture their attention.Pete Docter puts it perfectly: “What you're trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what...