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Podcast: NerdBrand Podcast
Episode: E56: What is Brand Voice and Tone? With guest Dana Herra of Herra Communications
Description: Send us Fan MailCopywriting is an overlooked art. It’s both persuasive and technical. At the heart, it has to strike an emotional chord with your potential customers, and it’s not something just anyone can do.ABOUT OUR GUEST: Dana Herra"Copywriting is the delicate blend of art and science that makes customers reach for their wallets. No need to bring out the hard sell; when the right people see the right copy, they want to work with you. - Dana Herra"Dana is an experienced marketer. Award-winning writer. Born storyteller. Dana’s favorite fandoms are Do...