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Podcast: NerdBrand Podcast
Episode: E34: How Brands Diversify: Part 1 - Brand Extensions
Description: Send us Fan MailOn this episode of the NerdBrand Podcast, we’re diving into how brands diversify. This episode kicks off a three-part series starting with Brand Extensions.A brand extension (sometimes called a category extension) is when a brand uses its established name or an established product line to launch a new product or category.The idea is of course to leverage the brand reputation and loyalty to catapult the new product.In other words, the existing brand is a low-cost marketing tool.Brand extensions are often introduced with the goal of opening a new re...