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Podcast: NerdBrand Podcast
Episode: E25: Transformers and Brand Transformation – Hasbro Studios ReBrand to Allspark
Description: Send us Fan MailHasbro Studios to Allspark:No one noticed that Hasbro RE-Branded their in-house television content production and distribution division to Allspark; formerly Hasbro Studios.“We are excited to refine our brand in the industry under the moniker ‘Allspark’, which is a fun homage to the life force in Transformers,” says Stephen Davis, Hasbro’s executive VP and chief content officer.What is a good reason to do a re-brand?Changing the publics perception can be one. The other is to launch a new product or service. Using Branding and PR you can get a launchpad...