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Podcast: NerdBrand Podcast
Episode: E19: The top 5 most valuable brands for 2020 - Apple
Description: Send us Fan MailBrand Vision:It's about inspiration not convincing.Some people buy from you because they believe what you believe. Just like there are those that work for you, not because of the money, but because they believe in the mission of the organization that they choose to work for.People buy iPhones, even though Microsoft and Samsung can make a good phone because they believe that Apple can make a better product for them.Online we find:According to a manifesto from Tim Cook in 2009: Apple’s mission is “to bringing the best user expe...