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Podcast: NerdBrand Podcast
Episode: E18: The Top 5 Most Valuable Brands for 2020 - Microsoft
Description: Send us Fan MailThe Top 5 Most Valuable Brands for 2020: #4 Microsoft and Brand AttributesThe Brand’s role in the purchase decisions of consumers.Brand attributes are the functional and emotional associations that are assigned to a brand by its customers and prospects. They are the basic elements for establishing a brand identity.Brand Attributes - Today’s show.Microsofts Attributes: Human, Connected, IntelligentJeff Hansen, GM of Microsoft Brand Strategy, gives you an EXCELLENT example and presentation of what a Brand should do, and can do, for your business. Watch the video here: https://about.ads.microsoft.com/en-u...