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Podcast: Learning Bayesian Statistics
Episode: #126 MMM, CLV & Bayesian Marketing Analytics, with Will Dean
Description: Proudly sponsored by PyMC Labs, the Bayesian Consultancy. Book a call, or get in touch!Intro to Bayes Course (first 2 lessons free)Advanced Regression Course (first 2 lessons free)Our theme music is « Good Bayesian », by Baba Brinkman (feat MC Lars and Mega Ran). Check out his awesome work!Visit our Patreon page to unlock exclusive Bayesian swag ;)Takeaways:Marketing analytics is crucial for understanding customer behavior.PyMC Marketing offers tools for customer lifetime value analysis.Media mix modeling helps allocate marketing spend effectively.Customer Lifetime Value (CLV) models are essential for unde...