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Podcast: The Brand Marketing Show
Episode: In A Cashflow Crunch? Discounting Is Not The Solution...
Description: Do you remember back in the COVID boom years when eCommerce felt like an endless money machine? Customers were stuck at home and governments were handing out cash.  So customers had lots of free time and more spare money so what did they do? They shopped online. eCommerce sales skyrocketed with almost zero effort.  Paid ads were cheap, traffic was easy to get, and brands were scaling like crazy—even without a solid marketing strategy. If you had a business during that time, you probably thought, 'Wow, this is incredible!' ...