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Episode: Masterclass: Digital ROI with Kristen Pechacek, Mike McDowell, Jack Monson

Description: Thanks to Social Joey and Gusto! Kristen Pechacek of Self Esteem Brands joins Social Joey's Mike McDowell and Jack Monson to discuss new and innovative ways to see ROI on digital marketing. Kristen shares that to move customer perception, you have to play in awareness and consideration tactics; direct response will not change perception enough. We'll also cover: Is CPL dead?Using assisted conversionFacebook’s new Attribution programAre funnels outdated?Calculating earned media value on your organic contentFuture trends in the digital journeyDetails on MITCon! Thanks to Social Joey and Gusto!

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