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Podcast:
Episode: The Customer Journey with Stefania Sigurdson Forbes and Jack Monson
Description: Stefania Sigurdson-Forbes returns to share best practices in mapping out your customer's journey. She includes tips on building personas, walking through the map, and using the process as a team-building process that should mirror the customer, not the brand!
Check out Stefania's brand, FranchiseBlast and her awesome video series on marketing principles: Stefania at the Gravity Hub!
This episode is sponsored by Franchise Dictionary Magazine and ClickTecs!