Want to create an interactive transcript for this episode?
Podcast:
Episode: Standing Out to Captivate Your Customers
Description: Stan Phelps and Evan Carroll return to Social Geek Radio! The authors give us some background on the Goldfish series of books, the latest of which is Pink Goldfish: Defy Normal, Exploit Imperfection and Captivate Your Customers by Stan Phelps and David Rendall. This edition compells brands to no longer hide their flaws & weirdness and make them differentiators in a "sea of sameness."
We also get a preview of the next book in the series, The Yellow Goldfish...
Evan and Stan will be on the road all summer speaking in the Think Outside The Bowl Tour!