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Podcast:
Episode: Newest Trends in Franchise Marketing
Description: Social Geek Radio guest Alisa Harrison is Senior Vice President of Communications and Marketing, Chief of Staff for the International Franchise Association (IFA). Â She oversees all internal and external communications, marketing and information technology activities for the association. Â As Chief of Staff, she manages the IFA strategic planning process and works with the senior management team to ensure goals and objectives are being achieved. Â She also manages the CEO and board communications to ensure timely and transparent updates to members. Â She staffs the Strategic Planning Committee, the IFA Marketing and Public Relations Committee and the IFA awards process.
Alisa shares what...