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Episode: Get in Front of Your Target Audience With FB & Twitter Ads
Description: Katie Roberts was such a wealth of information during last week's show, we're having her back! She'll finish our discussion on Facebook Ads and tell us everything we need to know about Twitter Ads!
Katie is responsible for leading strategic social media initiatives for several global universities at Laureate Education, Inc. In her time at Laureate, she grew the Walden University facebook community from less than 8,000 fans to more than 160,000 in 2 years, maintaining target demographic and 10%+ engagement. Katie owes the teams' success to creating a content strategy focused on several areas of the student lifecycle from prospect to student, alumni...