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Episode: Everything You Need to Know About Facebook Advertising
Description: This week, AK & Deb will be joined by guest, Katie Roberts.
Katie is responsible for leading strategic social media initiatives for several global universities at Laureate Education, Inc. In her time at Laureate, she grew the Walden University facebook community from less than 8,000 fans to more than 160,000 in 2 years, maintaining target demographic and 10%+ engagement. Katie owes the teams' success to creating a content strategy focused on several areas of the student lifecycle from prospect to student, alumni and referrals. Additionally, Katie lead the charge in establishing a robust facebook advertising campaign targeting prospects, students, and employees of partner companies. While...