Want to create an interactive transcript for this episode?
Podcast:
Episode: No Bullshit Social Media Marketing with Jason Falls
Description: AK Stout & Deb Evans will interview Jason Falls, Digital Strategist, Author and Speaker. Jason is VP, Digital Strategy for CaféPress, Inc and Founder of Social Media Explorer. Jason’s book co-authored with Erik Deckers, No Bullshit Social Media, is a strategic blue-print manual for social media marketing.
During the show we will cover the following from Jason’s book:
*Why Jason believes social media marketing is not about technology?
*When tools change do the messages change as well?
*How important is planning, measuring and metrics to build brand awareness?
Following the interview, AK will GeekItOut and share her App of th...