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Episode: #FlatLorri Project, A Social Community Case Study
Description: Last week was a record of 7 guests discussing FranCamp! The conversation will continue with Jack Monson who will share upcoming plans for the next FranCamp. Deb and AK will also be joined by BJ Emerson to discuss The #FlatLorri Project,a community case study in customer engagement. A laminated cut-out image of @LorriW travels the world and publicly shares her exciting adventures while interacting with different brands and businesses as she goes. Each fun post is identified by the hashtag #FlatLorri and includes a brand mention intended to provoke a response from those managing the online presence of the company or bu...