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Podcast: Future Commerce
Episode: Bye Bye, Third Party Data Tracking (feat. Ben Parr, President and Co-Founder of Octane AI)
Description: Facing the CookiepocalypseOctane AI is the zero-party data platform for Shopify and eCommerce brands. “We help stores and brands collect super valuable insights on their customers in a very direct opt-on kind of way and use that information to personalize the shopping experience.” -BenHow can brands bounce back from the cookiepocalypse? Stop depending on others and own your data.“Stop renting the relationship that you have with your customer from Facebook and Google and other platforms and collect data and build your own data profile, your own buyer profile of your customer… Octane AI is entirely built around co...