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Podcast: Marketing 101 - BIG steps for small businesses
Episode: Beat the Linkedin algorithm - tactics for better engagements & exposure of your posts
Description: Watching your posts flop on Linkedin is heartbreaking and frustrating in equal measure. I put all that effort into the content, why does no one like it?! While there's definitely a chance that your posts are rubbish (!), there's a more likely possibility that you're getting squashed by the Linkedin algorithm, put in place to choose only the best posts to be shown on people's news feeds. In this episode we talk about how to beat the algorithm and give your posts the best chance of success. Making some simple tweaks and taking a few simple actions will...