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Podcast: Wine Talks with Paul K.
Episode: Passion It Is. Or How To Start A Wine Distributor When No One Knows Your Name
Description: In this latest episode of "Wine Talks," I engage in a lively conversation with Zack Armen, the passionate force behind Storica Wines. Zack shares his vision to bring Armenian wines to the forefront of the U.S. market, emphasizing the rich history and unique qualities of Armenian viticulture. The discussion dives into the logistical nightmares of wine importing ("I thought 'Hand Sell' was a type of wine!"), the importance of storytelling in building a brand, and the challenges and triumphs of introducing unique Armenian varietals like Voskehat and Areni. Amidst the serious wine talk, we lighten the...