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Podcast: NCIA Cannabis Industry Voice
Episode: Advertising, Storytelling, and Content Marketing in the Cannabis Industry
Description: Ricardo Baca is a 20-year veteran journalist and cannabis futurist, widely respected in both modern media and drug-policy circles. He was appointed The Denver Post’s first-ever cannabis editor in 2013 and founded the news vertical The Cannabist, where he extensively covered the advent of the U.S. adult-use cannabis market and related issues around the world, as seen in the feature documentary Rolling Papers.Ricardo launched Grasslands: A Journalism-Minded Agency in 2016 to work directly with business leaders in highly regulated industries, from cannabis and psychedelics to spirits and healthcare. Grasslands is a journalism-minded marketing and public relations ag...