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Podcast: NCIA Cannabis Industry Voice
Episode: The Marketing Technology of Cannabis
Description: The Marketing Technology of Cannabis with John Shearman, Vice President of Marketing and Cannabis Business Lead at Applied DNA Sciences. John has over 30 years of deep enterprise and advertising agency experience across all marketing, sales, and IT disciplines. John’s experience allows him to advise on structuring sound strategies that address business goals and objectives. His extensive technology background stems from working with several leading technology companies throughout his career. John spearheads the Applied DNA Sciences Cannabis vertical leading the vision, strategy, and product development for this emerging market. John also oversees the marketing for the entire company driving the ma...