Want to create an interactive transcript for this episode?
Podcast: The Twelfth House
Episode: Expanding IRL Marketing with KP
Description: *record scratch freeze frame* You're probably wondering how we ended up here, doom-scrolling at 3am and feeling like our businesses live and die by the whims of an algorithm created by tech bros who definitely think their morning cold plunge routine earns them moral superiority. “Can you even have a business without social media?” Well, yeah. Of course. You just might have to get scrappy with it. On today’s episode, KP Pilley and Michelle Pellizzon Lipsitz unpack the common urge to boycott social media platforms—especially when they feel overwhelming, exhausting, or just not...