Want to create an interactive transcript for this episode?
Podcast: Where Wine Takes You - A Paso Wine Podcast
Episode: Ep 122: Off the Vine, On the Line: How Great Design Moves Bottles – Featuring Kraftwerk Design
Description: 🍇 Where Wine Takes You – Episode Highlights 🍷
In this episode of Where Wine Takes You, we’re pulling back the curtain on something you might not think about—but it’s the first thing you see when you pick up a bottle of wine: the label. A great wine label isn’t just about looking pretty—it’s storytelling, branding, and marketing all wrapped into one, and it can make or break a wine’s success.
To explore this, Thomas Reiss, founder of Kraftwerk Design in San Luis Obispo, joins us. Thomas has worked wit...