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Podcast: Agbioscience
Episode: 327. Beck's Hybrids' Bethany Gremel on defining company culture + its critical link to brand
Description: Company culture is often referred to in business books and board rooms, but is hard to define. Beck’s Hybrids’ Bethany Gremel, Director of Brand Experience and Culture, joins today to answer a few big questions: what is company culture? How do you define it for impact? Bethany gets into culture as a living organism that needs fed and its foundation being a series of behaviors rather than words. She also talks about culture and brand working together, how their team fosters culture at Beck’s and getting new people integrated into the company successf...