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Podcast: The mindbodygreen Podcast
Episode: Weleda's CEO Rob Keen On Greenwashing, Building A Strong Brand & The Future Of Natural Products
Description: Weleda is a green brand that goes way, way back—it's been around since 1921. Originally a plant-based medicine company, over the years it has evolved into a natural beauty powerhouse that calls on the power of plants for its nourishing products. In this episode, Rob Keen, who has served as Weleda's CEO for North America since 2016, gives us an inside look into the green beauty industry. He predicts the ingredients that are about to shake up our routines, describes what's next for skin care, and talks about what it will take for natural products to become the ne...