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Podcast: The College Prep Podcast
Episode: 413: Colleges are Marketing to You
Description:
If you have a high school junior or senior, you’ve probably seen the college admissions marketing machine in action.
Colleges are spending about $1 million dollars each year to attract new students and there are some things you need to understand.
On today’s episode, Megan shares:
The reasons the college search process is dependent on marketing and brandingThe different ways that colleges market to you, some obvious and some less obviousThe effects of these marketing strategies on your students’ self esteem and well being, andTips for how to deal with the onslaught if it bec...