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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: Customer Interviews: 10 Conversations That Change Everything
Description: Most founders think they know why customers buy their product. They're usually wrong. Bob Moesta, co-creator of the Jobs to be Done framework, discovered that just 10 strategic customer interviews reveal 3-5 buying patterns that cover 90% of any market. In this episode, you'll learn the JTBD framework for customer research that has powered 3,500+ product launches.
Bob reveals how Basecamp avoided building a full calendar by uncovering the real job behind feature requests, why Casper increased mattress sales 37% by discovering their real competitor was Zquil - not other mattress brands - and how InVideo used customer interviews to abandon...