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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: Early Traction: 60 Waitlist Signups to $2M ARR
Description: Lav Crnobrnja forgot about his landing page for nine months. Then one email from a frustrated waitlist subscriber changed everything. That single message became the early traction signal that turned a company hackathon side project into a $2M ARR bootstrapped SaaS with 2,500 customers.
Lav reveals how building Slack-first instead of adding Slack as an integration created a genuine differentiator, why hiring Toggl's former CMO shaped their content strategy for startup traction, and the painful lesson of attracting thousands of visitors who never converted. Learn how early traction from just 60 waitlist signups compounded into getting traction across multiple...