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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: SaaS Retention: From $1M ARR to 40% Monthly Churn
Description: Brett Martin and his co-founder hit $1M ARR in just two and a half months. Then SaaS churn nearly killed the business - 40% of customers disappeared in a single month. The SaaS retention crisis forced a complete pivot.
In this episode, Brett reveals how Kumospace pivoted from a viral events platform to a virtual office serving millions of users. You will learn why SaaS retention problems were hidden by fast growth, how TikTok became their most effective B2B acquisition channel at a tenth the cost of LinkedIn, and why "dropping in" on new signups inside the...