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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: B2B Community Building: Free Pizza to $10M ARR
Description: Lloyed Lobo sent hundreds of cold emails trying to sell Boast.ai's R&D tax credit platform. Nobody replied. Then he stopped selling and started hosting 10-person meetups with free pizza - and B2B community building carried the company past $10M ARR without a marketing team.
In this episode, Lloyed reveals how community-led growth replaced traditional acquisition. You will learn how B2B community building grew from small meetups to 120,000 subscribers, why a newspaper column created SEO backlinks that fed the funnel, and how the growth equity firm that bought 52% of Boast discovered the company at...