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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: B2B Product-Market Fit: 7 Years of Niching Down
Description: Stefan Debois spent seven years searching for the right niche before finding B2B product-market fit. The breakthrough came not from a grand strategy but from listening to customers who kept requesting the same feature - personalized PDF reports.
In this episode, Stefan reveals how he pivoted Pointerpro from generic surveys to an assessment platform for professional services. You will learn why finding product-market fit required faster niche SaaS positioning decisions, how a free quiz tool built SEO authority before the paid product launched, and why B2B product-market fit sometimes hides inside feature requests you keep...