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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: B2B SaaS Sales: 2 Years of Discovery Then $10M ARR
Description: Brett Turner spent two years talking to customers, VCs, and bank treasurers before writing a single line of code. Then he made a bet that could have killed the company - he started building before banks had the APIs he needed for his enterprise SaaS product.
Learn how Trovata survived a two-year wait for bank APIs, turned JP Morgan into both an investor and a B2B SaaS sales channel, and grew to $10M ARR by selling to the most risk-averse buyers in corporate finance. Brett shares how "transference of trust" works in enterprise sales - leading...