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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: SaaS Product Validation: 100 Interviews Before Code
Description: Brandon Foo spent four years building his first startup only to realize nobody needed it. The second time, he flipped the playbook - running SaaS product validation through 100+ customer interviews and charging $30 via Stripe before writing a single line of code.
Learn how Paragon used iterative SaaS product validation to pivot from a Firebase-like backend to an embedded integration platform, then scaled to millions in ARR with $16M in funding. Brandon shares the sell-before-you-build strategy, finding product-market fit through customer discovery, and why LinkedIn ads became his best B2B growth channel.
Paragon now serves 100+...