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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: Consultative Selling SaaS: Turn Rejection Into Revenue
Description: Richard Fenton sat behind his desk for a full month and never made a single sales call. He was paralyzed by fear of handling rejection. His "Go for No" philosophy of consultative selling SaaS has since sold over 300,000 copies and changed how founders approach startup sales.
If you are avoiding calls, undercharging, or struggling with the sales mindset needed to grow your SaaS, this episode changes everything. Richard explains why increasing your failure rate actually increases closes, how consultative selling SaaS turns objections into diagnostic tools, and why his first client told him to raise prices 35% because...