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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: Customer Acquisition Startup: One Article Landed Netflix
Description: Roxanne Petraeus had never worked in compliance or HR. But a single TechCrunch article about her customer acquisition startup approach landed Netflix as a customer - and kicked off a word of mouth SaaS engine that signed 250 companies including Zendesk, Figma, and Notion.
If you are looking for customer acquisition startup strategies beyond paid ads and cold outreach, this episode delivers. Roxanne shares how she partnered with a VC fund's HR leader to distribute a free beta to 50 portfolio companies, why SaaS go-to-market through press-driven growth can be more powerful than outbound sales, and how Ethena maintained 95%+...